Role Description The Writer role is a full-time, on-site position based in Karāchi. The Writer will develop clear, engaging content for event materials, promotional campaigns, websites, social media, and printed collateral, tailored to restaurant and bar industry audiences. Day-to-day responsibilities include researching relevant topics, interviewing stakeholders or partners, drafting and revising articles, creating copy for marketing assets, and ensuring consistent tone and messaging across all channels. The role also involves collaborating with marketing, events, and design teams to align content with strategic goals and timelines, while meeting deadlines and adhering to brand guidelines. The Writer will support the continuous improvement of content processes by tracking performance, incorporating feedback, and proposing new ideas for storytelling and audience engagement.

Qualifications • Strong writing and editing abilities, with a proven capacity to produce clear, accurate, and engaging content for professional audiences. • Research and interviewing skills to gather information from multiple sources and turn complex topics into accessible narratives. • Experience creating marketing or promotional copy for events, brands, or products, including digital channels such as websites, email, and social media. • Ability to adapt tone and style to different formats (articles, brochures, web pages, social posts) while maintaining brand consistency. • Excellent command of written and spoken English; proficiency in additional languages used in Karāchi or the regional market is an advantage. • Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. • Comfort working on-site and collaborating closely with cross-functional teams, exhibitors, and partners. • Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent relevant experience. • Familiarity with the restaurant, bar, or hospitality industry is a plus, along with an interest in trends and best practices in this sector. • Basic knowledge of content management systems and standard office productivity tools; experience with design or publishing software is beneficial.