User Acquisition Expert (Mobile Games) – Remote, Vietnam

is a product-based mobile game company in Lahore that follows trending games and publishes on the Google Play Store. We are looking for a UA expert in Vietnam to scale installs profitably for one of our game teams.

What you will do

• Plan, launch and optimise paid campaigns for our Google Play games on Google Ads, Meta, TikTok and rewarded or network channels such as AppLovin, Unity and Mintegral.
• Own CPI, ROAS and payback targets, and report on them weekly to the Team Lead (Game Producer).
• Brief the team's artist on creative needs, test creatives and iterate on winners.
• Work with the team's ASO specialist so store listing and paid traffic support each other.
• Test new games early and recommend scale or stop decisions from the data.

What you bring

• 2+ years of hands-on mobile game UA, with experience managing meaningful daily budgets.
• Strong command of attribution and analytics tools such as AppsFlyer, Adjust or Firebase.
• Proven record of reaching ROAS targets, with examples you can discuss.
• Clear written and spoken English; comfortable working remotely with a Pakistan-based team.

Nice to have: hyper-casual or casual game experience, creative testing workflows, Sensor Tower or similar market intelligence tools.