Reporting To:Head of Sales / Director – Business GrowthAbout SEHYOG

SEHYOG is a UK-based EdTech platform delivering personalized online tutoring to students across the UK. We partner with expert tutors to provide high-quality academic support and measurable learning outcomes. Our mission is to make quality education accessible, personalized, and result-driven.

Role Overview

The Team Lead – Sales & Business Development will be responsible for driving admissions growth, managing the sales pipeline, and leading a team of Sales Executives to achieve business targets. The role combines hands-on sales responsibilities with team management, coaching, performance monitoring, and process improvement initiatives.

The ideal candidate will have strong leadership skills, a proven track record in sales conversion, and the ability to motivate and develop a high-performing sales team.

Key Responsibilities Team Leadership & Performance Management

• Lead, mentor, and manage a team of Sales Executives to achieve individual and team sales targets.
• Conduct regular performance reviews, coaching sessions, and skill development programs.
• Monitor daily sales activities, call quality, follow-ups, and conversion metrics.
• Create performance improvement plans and support team members in achieving KPIs.
• Foster a positive, target-driven, and customer-centric sales culture.

Sales Strategy & Revenue Growth

• Develop and implement sales strategies to maximize admissions and revenue growth.
• Drive lead-to-enrollment conversion through effective sales processes and best practices.
• Analyze sales performance data and identify opportunities for improvement.
• Ensure achievement of monthly, quarterly, and annual business targets.
• Work closely with senior management on growth initiatives and expansion plans.

Lead Generation & Pipeline Management

• Oversee lead allocation and ensure effective management of inbound and outbound leads.
• Monitor lead nurturing activities and ensure timely follow-ups.
• Track sales funnel performance and optimize conversion at each stage.
• Ensure CRM hygiene and accurate maintenance of customer records.

Client Engagement & Sales Conversion

• Handle high-priority prospects and complex admissions consultations.
• Support team members in addressing objections and closing difficult cases.
• Guide parents and students through the enrollment process by understanding academic requirements and recommending suitable tutoring programs.
• Ensure exceptional customer experience throughout the sales journey.

Webinar, Demo & Campaign Management

• Lead webinar planning, execution, and post-event conversion strategies.
• Coordinate with Marketing teams to maximize ROI from campaigns and lead-generation activities.
• Review campaign performance and implement strategies to improve conversion rates.
• Support demo sessions and trial class conversion initiatives.

Cross-Functional Coordination

• Collaborate with Academic, Operations, and Customer Success teams to ensure seamless onboarding of students.
• Resolve escalations and customer concerns promptly.
• Share customer feedback and market insights to support service improvements.

Reporting & Business Insights

• Prepare and present daily, weekly, and monthly sales reports to management.
• Track team KPIs, conversion rates, admissions figures, and revenue performance.
• Identify trends, challenges, and growth opportunities through data analysis.
• Recommend process improvements to enhance efficiency and productivity.

Skills & Competencies Required Leadership & Team Management

• Proven experience leading and managing sales teams.
• Strong coaching, mentoring, and people-management skills.
• Ability to motivate teams and drive performance in a target-oriented environment.

Sales & Communication

• Strong sales, negotiation, and consultative selling skills.
• Demonstrated success in achieving and exceeding sales targets.
• Excellent objection-handling and closing abilities.
• Outstanding verbal and written communication skills (UK English preferred).

CRM & Sales Operations

• Hands-on experience with CRM tools (Zoho CRM preferred).
• Strong understanding of sales pipeline management and reporting.
• Proficiency in MS Office and Google Workspace.

Lead Generation & Marketing Awareness

• Good understanding of lead-generation channels and customer acquisition strategies.
• Experience working with marketing campaigns, webinars, and conversion funnels.
• Ability to analyze campaign effectiveness and optimize results.

Analytical & Problem-Solving Skills

• Strong data interpretation and decision-making capabilities.
• Ability to identify bottlenecks and implement corrective actions.
• Results-oriented mindset with strong business acumen.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Education, or a related field.
• 3–5+ years of experience in Sales, Business Development, or Admissions.
• Minimum 1–2 years of experience in team leadership or supervisory roles.
• Experience in EdTech, Education, Training, or Service-Based Industries preferred.