Strategic Communications Manager

Strategic Communications ManagerLocation: Home based with some travel

Working Pattern: 37.5 hours per week Monday-Friday with occasional flexibility required

The Strategic Communications Manager will support ’s strategic communications planning across the Group, ensuring activity is aligned with business strategy, commercial priorities and reputation objectives. The role will report directly into the Head of Strategic communications.

Working across Corporate Affairs, Divisional Marketing, Internal Communications and subject matter experts, the role will translate business priorities into integrated communications plans, campaigns and content that deliver measurable impact.

The role will support the annual communications planning process, editorial and story pipeline, campaign frameworks, audience and messaging strategy, and coordinate activity across PR, social media, thought leadership and community engagement. It will ensure a consistent corporate narrative while supporting divisional and local priorities.

Using data, insight and performance measurement, the Strategic Communications Manager will continually improve effectiveness and focus resources on activity that delivers value across reputation, growth, policy influence and community impact.

Key responsibilities:

• Own the annual strategic communications planning process and calendar, ensuring communications activity is aligned with business strategy, commercial objectives and corporate priorities.
• Act as the strategic communications business partner for Corporate Affairs, Divisional Marketing teams and Internal Communications Business Partners
• Working with the strat comms team, develop communication campaigns including audience segmentation, messaging frameworks, channel strategies, campaign objectives and measurement approaches.
• Coordinate communications activity across earned media, thought leadership, organic social media, executive profiling, stakeholder engagement and community activity to maximise impact and consistency.
• Establish and manage the strategic communications editorial pipeline, from ideation through to execution on a monthly / weekly basis; co-ordinating activities across the Press & Media Officer, Social Exec and Community Exec, in partnership with the Digital and Content Marketing teams across Divisions; ensuring a structured programme of stories, campaigns and content opportunities aligned to key business priorities.
• Ensure consistency of messaging, positioning and storytelling across all communications activities while maintaining flexibility for divisional and regional requirements.

Essential criteria for the role:

• Degree-level education or equivalent professional experience in communications, marketing, public affairs, journalism or a related discipline.
• Significant experience in strategic communications, corporate affairs, communications planning or integrated marketing communications
• Proven experience developing and delivering integrated strategic communications plans and campaigns.
• Experience operating within a complex matrix organisation with multiple stakeholders.
• Experience working across earned, owned and social media channels.
• Experience collaborating with senior leaders, subject matter experts and cross-functional teams.
• Understanding of SEO, digital marketing and content optimisation principles.
• Use of PowerPoint design, Excel and comfortable with planning tools such as Click Up.

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