Sr. Product Manager./ BA role

This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a "full-stack" growth thinker who understands how to use data and insights to unlock revenue and customer value at scale.

• Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.

• Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.

• Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

• Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.

• Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.

• Partner with Data and Analytics to define and track North Star metrics and leading indicators

• Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping.

• Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders

• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.

• Proven track record of driving "move the needle" results in a B2C e-commerce or marketplace environment.

• Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making.

Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar.

• Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging.

• Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders.

• Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams.

• Solid understanding of APIs, event-driven architectures, data flows, and system integrations.

• Customer-first and outcomes-driven mindset.

• Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value.

• Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing.

• Experience working in an Agile/Scrum development process.

• Direct experience optimizing international e-commerce funnels

• Background in SEO-driven product growth or referral program management.

• Experience supporting international or multi-brand e-commerce platforms.

Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment.

Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.