Who you are:

is seeking a Senior SEO & AI Search Strategist (internally titled ‘Senior Digital Strategist’) to lead SEO, AI search (GEO/AEO) and conversion optimization strategy for B2B brands. Supported by a clearly defined optimization process and toolset, experienced subject matter experts and a team that helps carry strategies through execution. Strategists originate and drive the long-term vision that yields results from our clients’ websites.

Your role places you in collaboration with a “squad”. Squads include a project manager, writer/editor and tech/analytics specialists, with additional support from developers, designers and content implementation specialists.

Squads work with up to six mid-market SMBs (mostly B2B tech, ARR $50M+). Together we scale and polish content-rich websites that become maximally discoverable in Google and in AI answer engines like ChatGPT, Perplexity and AI Overviews, simultaneously maximizing a delightful, high-converting user experience. The Strategist’s passion and curiosity for new ideas drive these engagements.

The job:

• Consult on SEO, AI search (GEO/AEO) and CRO strategy for up to six great brands
• Convincingly take the lead on organic strategy as a credible, trusted expert
• Act as a peer advisor, partner and friend in these relationships
• Design holistic content strategies that achieve specific, business-relevant goals
• Curate buy-in around your plans with in-house specialists, executives and investors
• Prove results using data, leveraging tools like GA4, GrowthBook and Google Sheets automations
• Track and grow how often clients are cited and recommended in AI answers, alongside organic traffic and conversions
• Thoughtfully guide your team’s activities, including specialists in content, code and analytics
• Collaborate with other Strategists through a common, centralized process
• Expect overlap with these common job titles: SEO Consultant, SEO/GEO Strategist, AEO Strategist, AI Search Strategist, SEO Analyst, Digital Strategist, Content Strategist, CRO Consultant and Account Manager

The skills

• 5+ years of experience with SEO and conversion topics
• Account-facing relationship management
• Technical SEO: audits, site architecture, experiments, etc.
• Creative SEO: keywords, content strategy, linkbait, etc.
• Conversion optimization: varied testing, analytics wizardry, etc.
• AI search optimization: Google AI Overviews, ChatGPT, Perplexity, entities, structured data, etc.
• Curiosity about AI paired with critical thinking: you test claims before you repeat them
• Possess (or acquire) Google Analytics 4 certification
• Organized, meets deadlines, leads others to do the same
• Communicate complex ideas simply and kindly
• Write at a professional level that stays in alignment with the AP Style Guide
• Mastery of tools like Google Workspace, Screaming Frog, Semrush and Google Tag Manager; working knowledge of an AI visibility tracker (Profound, Semrush AI Toolkit, or similar)

Brownie points

• Front-end web development experience (HTML5, CSS3, JavaScript)
• Experience with data scraping, spreadsheet wizardry, or other productivity hacks
• Building AI-assisted workflows or tools (custom GPTs, Claude projects, Python, APIs) that speed up audits, research, or reporting
• Samples of past campaign strategy, execution and outcomes

Compensation

• Salary range: $80K – $95K
• Bonuses 3 times per year based on performance and profitability
• 15 paid time off (PTO) days and 1 paid volunteer (VTO) day
• 12 paid holidays, including a floating holiday, and a paid office closure between Christmas and New Year's
• Health, dental, & vision insurance
• Simple IRA with 3% matched by Orbit
• Paid parental leave
• Options for short-term (STD) and long-term (LTD) disability
• Identity protection option
• Budget for professional growth

Who we are

Orbit Media is an award-winning web design, development and optimization company based in the Ravenswood neighborhood of Chicago. But you can work from anywhere. This can be a remote position.

This role exists within "Optimization" at Orbit. Our unit focuses on improving websites after they've already been built: setting and actualizing a long-term vision.

Since 2001, we’ve been designing and building beautiful, audience-centric, optimized websites for a huge variety of clients in nearly every industry. We’re proud to be one of the first Illinois B Corps with deep roots in our community. We have fun and do great work. And we’d love for you to be a part of it.

Our commitment to an inclusive workplace

Orbit Media provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Interested? Here’s what we need from you

• Resume
• Start date availability