HOTEL BRIEF

Al Raha Beach Resort & Spa is a 5-star hotel located along the golden shores of the Arabian Gulf, with a 900m private beach. Being a truly dynamic destination, the hotel is a 40-minute drive from Dubai and 10 minutes away from Abu Dhabi International Airport. The hotel is a perfect destination to come back and relax after exploring popular attractions in Abu Dhabi including Sheikh Zayed Grand Mosque, Yas Island and Louvre Abu Dhabi. With more than 278 well-appointed rooms, suites and villas, a spa and wellness center, recreation facilities, eight restaurants, and meeting and event venues, Al Raha Beach Hotel delivers top-notch hospitality and quality service.JOB PURPOSE

The Senior Sales Manager – Corporate & MICE is responsible for driving profitable revenue and market share from the Corporate and Meetings, Incentives, Conferences & Events (MICE) segments.

The role will develop and manage key corporate accounts, identify new business opportunities, generate MICE leads, negotiate contracts and rates, and maintain strong relationships with corporate clients, event organizers, DMCs, PCOs, travel agencies and other business partners.

The position will actively represent the hotel in the local, regional and international markets and contribute to achieving the hotel's overall occupancy, ADR, RevPAR and total revenue objectives, while ensuring a high level of client satisfaction and repeat business. KEY RESPONSIBILITIES

1. Sales & Revenue Generation • Develop and execute an effective sales action plan for the Corporate and MICE segments in line with the hotel's commercial strategy and annual budget. • Achieve and exceed individual revenue and business development targets. • Drive room nights, meeting/event revenue, F&B revenue and other ancillary revenues generated through corporate and MICE accounts. • Identify new revenue opportunities and develop strategies to increase the hotel's market share. • Conduct regular market and competitor analysis to identify opportunities, trends and potential threats. • Monitor business production against targets and take corrective action where required. • Work closely with Revenue Management to ensure optimal pricing, availability and account strategies. 2. Corporate Account Management • Develop, acquire and maintain a portfolio of key corporate accounts. • Establish strong relationships with decision-makers, travel managers, procurement teams, executive assistants and corporate event planners. • Conduct regular sales calls, client visits, presentations, site inspections and business reviews. • Negotiate corporate agreements, preferred rates and volume-based business within approved commercial guidelines. • Monitor account production and profitability and identify opportunities to increase share of wallet. • Ensure accurate account information, activities and sales opportunities are maintained in the hotel's CRM system. 3. MICE Business Development • Proactively generate new business for meetings, conferences, incentives, exhibitions, corporate events and social events. • Develop relationships with PCOs, DMCs, event agencies, conference organizers and corporate meeting planners. • Respond to MICE enquiries and RFPs promptly and professionally. • Conduct hotel and venue site inspections and prepare tailored proposals for potential clients. • Lead negotiations on room blocks, meeting packages, venue hire, F&B and other event requirements. • Follow up on proposals and convert qualified leads into confirmed business. • Maintain a healthy and accurate MICE sales pipeline and ensure opportunities are tracked through to conversion. 4. Business Development & Prospecting • Identify and target new local and international accounts with potential for room nights and MICE business. • Develop new business through cold calls, sales visits, networking, trade events, exhibitions, industry associations and referrals. • Develop business opportunities within Abu Dhabi, UAE, GCC and relevant international feeder markets. • Maintain an active prospecting plan and ensure consistent new-account acquisition. • Explore opportunities arising from government, semi-government, multinational, energy, aviation, construction, financial, pharmaceutical and other key corporate sectors. 5. Client Relationship Management • Build long-term strategic relationships with key clients and business partners. • Act as the primary point of contact for assigned corporate and MICE accounts. • Ensure client expectations are clearly communicated internally and followed through by the relevant departments. • Coordinate with Operations, Front Office, Events, F&B and Revenue teams to ensure seamless delivery of contracted business. • Conduct post-event/client reviews to identify opportunities for repeat and incremental business. • Handle client concerns professionally and ensure timely resolution. QUALIFICATIONS & EXPERIENCE Education • Bachelor's degree or Diploma in Hotel Management, Hospitality, Business Administration, Sales & Marketing or a related field preferred. Experience • Minimum 5 years of relevant hotel sales experience, preferably with at least 2 years in a Senior Sales Manager or equivalent role. • Strong experience in Corporate and MICE hotel sales is essential. • Previous experience in a four- or five-star hotel, resort or international hotel brand is preferred. • Proven track record of achieving sales and revenue targets. • Strong knowledge of the Abu Dhabi and UAE corporate/MICE market is highly desirable. • Existing corporate and MICE client network within Abu Dhabi/UAE would be an advantage. REQUIRED SKILLS & COMPETENCIES

Commercial Skills • Strong business development and negotiation skills. • Excellent understanding of hotel revenue and commercial principles. • Ability to identify profitable business opportunities. • Strong prospecting and account development capabilities. • Results-oriented with a strong sales drive. Relationship Management • Excellent networking and relationship-building skills. • Strong client management and communication abilities. • Ability to develop long-term strategic partnerships. Communication • Excellent written and verbal English. • Strong presentation and negotiation skills. • Additional languages are an advantage. Technology • Proficient in Microsoft Office. • Experience with hotel PMS, CRM and sales systems. • Strong ability to analyse sales and revenue reports. Personal Attributes • Professional and well presented. • Confident, energetic and proactive. • Commercially minded and target driven. • Strong team player. • Highly organized with excellent follow-up skills. • Able to work under pressure and meet deadlines. • Flexible to attend client meetings, networking events and business functions outside normal working hours. AUTHORITY & ACCOUNTABILITY

The Senior Sales Manager is accountable for the achievement of assigned Corporate and MICE revenue targets and the effective management and development of assigned accounts.