What you'll do:
Campaign Support and Execution: Proactively execute North EMEA short and long-term multi-channel campaigns to drive leads and sales pipeline Lead Generation: Ensure a consistent flow of qualified leads for the North EMEA Sales teams, and measure and report on critical sales funnel metrics Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation Cross-Functional Collaboration: Work closely with sales, the global marketing team, the agencies, and partner teams to deliver full-funnel marketing programs Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and verticals Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement Support Regional Goals: Assist in achieving North EMEA-wide marketing team goals and programs, ensuring their success in the region Partner with the BDR team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements #LI-LH1 #LI-Remote
What we're looking for:
5-7 years of Marketing experience Regional Expertise: Extensive experience in the UK and also Benelux and Nordics with professional level English language skills Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes Adaptability: Ability to thrive in dynamic global environments and resolve ambiguity quickly Collaboration: Passion for working with sales and partner teams to execute cross-functional campaigns Customer Focus: Strong interest in engaging with and understanding North EMEA customer needs to tailor campaigns effectively Stakeholder Management: Experience working with stakeholders across multiple time zones to coordinate campaign efforts Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches Bachelor’s Degree required: Marketing or Business Degree preferred