This is a remote position.Senior Content & Thought Leadership Manager
| Remote / Hybrid | Full-time
Most content in our industry is forgettable. We want to change that.
works at the centre of the global electronic components supply chain. We help OEMs, manufacturers, data-centre operators and MRO organisations find hard-to-source, end-of-life and shortage parts. Every day we see what is really happening in the market, and we want to start telling that story.
We're looking for a senior B2B content leader to build and run our thought leadership from the ground up. This is not a social media role. It's for someone who understands a complex technical industry, finds the story nobody else is telling, and makes engineers and procurement executives stop scrolling.
What you'll do
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Build two voices. Shape and grow our CEO's personal LinkedIn presence alongside 's thought leadership strategy.
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Interview and translate. Meet regularly with our CEO and internal experts. Turn their opinions, experience and market observations into sharp, publishable content.
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Own the big ideas. Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption, and develop clear points of view on them.
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Turn data into insight. Work with ASC's internal data to find proprietary trends worth publishing, without exposing confidential customer information.
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Create content that earns attention. Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts, with headlines and hooks that executives actually read.
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Multiply every idea. Turn one major report into a full campaign across LinkedIn, Instagram, our website, email and other channels.
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Prove it works. Track followers, engagement, website traffic, inbound enquiries, RFQs and, ultimately, revenue generated by content.
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Lead a small team. Manage and mentor a Junior Content/Social Media Coordinator, and coordinate freelance video and design talent.
Who you are
- You have 5-8+ years of B2B content, editorial or thought leadership experience in a technical industry. Relevant areas include semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar.
- You're a strong writer and editor who can make complex subjects clear and compelling without dumbing them down.
- You're a natural interviewer. You know how to draw out a subject-matter expert's best thinking and shape it into a narrative.
- You're research-driven and curious. You read industry news because you want to, not because you have to.
- You've ghostwritten or built an executive's personal brand before, and you can capture someone else's voice.
- You think commercially. You care about pipeline and revenue, not just likes.
- You're comfortable working directly with leadership and owning a strategy end to end.
Nice to have
- Exposure to procurement, supply chain or the independent distribution market
- Experience producing data-led reports or market research
- Familiarity with LinkedIn analytics, CRM attribution and email platforms
This role is not for you if your main experience is scheduling posts and managing community comments. We need a strategist, storyteller and researcher first.
Why join
- You'll report directly to the CEO, with real influence and a seat at the table.
- You'll build a function from scratch, with a team and a budget behind you.
- You'll get first-hand access to market intelligence most content professionals never see.
- Compensation is competitive and based on experience and industry knowledge.
To apply: In your CV link 2-3 samples of technical B2B content you've written: a report, article or executive LinkedIn posts.