WHO WE ARE

is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

THE ROLE

is seeking a senior brand consultant to help accelerate the brand's cultural & PR relevance, creator ecosystem, and breakthrough marketing initiatives during a pivotal period of growth and evolution.

This is not a traditional influencer marketing or PR role. We are looking for a strategic, creatively minded marketer with exceptional cultural instincts, deep relationships across creators, talent, and emerging cultural communities, and a track record of turning ambitious brand ideas into meaningful cultural moments.

Working closely with the CMO and cross-functional marketing leadership, this person will bring an outside-in perspective, fresh thinking, and an entrepreneurial approach to building brand heat, relevance, and advocacy.

The immediate focus will be an upcoming launch, alongside longer-term brand-first opportunities.

Key Areas of Focus

1. New Launch:

• Develop and help activate an earned-first cultural amplification strategy that extends the launch beyond traditional product marketing.
• Identify unexpected creators, talent, cultural partners, and communities that can bring the campaign to life in distinctive ways.
• Originate high-impact brand moments, partnerships, and activations designed to drive conversation, organic advocacy, and cultural relevance.
• Lead press strategy in partnership with external agency partners
• Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams to integrate opportunities into the broader launch plan.

1. Creator & Cultural Ecosystem

• Help build 's approach to creators and influencers beyond transactional partnerships toward meaningful, sustained brand relationships.
• Identify emerging cultural voices and tastemakers across beauty, fashion, art, music, lifestyle, and adjacent communities.
• Develop opportunities for creator-led storytelling, organic advocacy, and innovative collaborations that reinforce 's unique place in culture.
• Partner with the existing influencer team to elevate strategic thinking and unlock new opportunities.

1. Brand-First Marketing & Narrative

• Partner with CMO on reinforcing Brand Narrative
• Collaborate with the CMO and Brand Marketing leadership to identify opportunities for to show up in culture beyond traditional product launches.
• Develop compelling ideas for cultural collaborations, community initiatives, and brand platforms that deepen emotional connection with consumers.
• Explore how 's flagship stores can become meaningful cultural and community destinations through relevant partnerships and programming.
• Bring fresh inspiration, emerging trends, and outside perspectives to challenge conventional beauty marketing approaches.

Compensation for the role will be determined based on permissible, nondiscriminatory factors such as a candidate’s qualifications, skills, and experience.

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We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.