ARKANCE isa fully owned subsidiary of the French B2B Services Group Monnoyeur. Founded in 1906 the Monnoyeur group operates in the construction, industry, and agriculture sectors. ARKANCE was established in 2018 with a vision to become a leading partner for digitalisation of the construction and manufacturing sectors. Job Description:

ARKANCE is seeking a dynamic Product & Services Marketing Director to lead and structure our new Product & Services Marketing team across the EMEA region. This role involves building a high-performing team from scratch and ensuring our products and services align with evolving market needs.

Key Responsibilities:

• Team Leadership:Build and manage a team of Product & Services Marketing Managers and a Community Manager. Define roles, workflows, and career paths within the team.
• Market Insights:Consolidate market trends and competitive intelligence across EMEA. Lead voice-of-customer initiatives and develop a deep understanding of key industries.
• Offering & Messaging:Define positioning, value propositions, and messaging. Contribute to structuring and packaging offers.
• Go-to-Market (GTM):Build and execute multichannel GTM plans in partnership with Services, Sales, and Marketing teams. Support sales enablement with tailored materials.
• Performance Tracking:Define and monitor key metrics, set up feedback loops, and communicate results internally to influence the roadmap.

Requirements Requirements:

• Professional Experience:Bachelor’s degree or higher in Business, Marketing, or related field. 8+ years of experience in product launches, product marketing management, or go-to-market strategy.
• Industry Knowledge:Deep knowledge or strong interest in the AEC, Infrastructure, and Manufacturing industries.
• Skills:Strong analytical, strategic, and project management skills. Competent in competitive analysis, market research, and enablement skills. Excellent communication and storytelling abilities.
• Tools:Knowledge of marketing tools (HubSpot, Canva, WordPress), business management tools (NetSuite, Airtable), and collaborative tools (Miro).
• Languages:Fluent English (verbal and written) is a must. Other European languages are a plus.

Soft Skills:

• Collaborative leadership, strong interpersonal skills, strategic thinking, customer-centric, and results-oriented.

Benefits