Media and Digital Manager

Job Description

Media and Digital Manager (EPDM)

Key responsibilities — Media

• Lead day-to-day media and digital implementation with local marketing teams (excluding UK), working closely with Carat and Kitchen; focus on Germany as a priority market.
• Manage productivity across EPDM markets through collaboration with internal and external stakeholders.
• Support development of media briefs for Germany, BLX and Nordics.
• Lead the audit process across EPDM markets, with primary focus on Germany.
• Work with Kitchen & Carat teams on always-on social activity (Smartly).
• Support JBP realisation by collecting data and feedback from markets and developing a test-and-learn agenda, including implementation of AI-powered solutions.

Key responsibilities — Cross-team working and other areas

• Work closely with the wider Marketing and PODs teams to implement the EPDM strategy.
• Ensure key campaign messages are consistently used and maximised across media and digital channels.
• Support excellence and capability building through a media training agenda.

Working relationships and stakeholders

• Internal: Local marketing teams across EPDM markets, wider Marketing & PODs teams.
• External: Carat and Kitchen agencies/partners, other external stakeholders supporting media execution.

Location(s)Homebased - Germany

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.