We are looking for a driven Marketing & Social Media Assistant with a solid understanding of how each social media channel works and how to optimize content so that it is engaging on our social media channels, specifically, Facebook, Instagram, Tik-Tok & Pinterest.
Responsibilities
Create content across all company social media channels.
Capture content during marketing activities and events including but not limited to Photoshoots, Styled Shoots, Runway shows, In-Store Events & Trade-shows on an as needed basis
Liaise with Managers and Bridal Consultants to push specific products weekly on all platforms and drive sales
Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Other Administrative Duties as assigned
Requirements
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Fluency in English, Spanish is a plus
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