Key ResponsibilitiesMarTech Stack & System Architecture

• Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.).

• System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health.

• Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects.

Lead Lifecycle, Routing & Backend Workflows

• Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales.

• Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot and Salesforce to ensure rapid lead response times.

• Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows.

Sales Ops & Pipeline Alignment

• Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility.

• Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows, data policies, and tool usage across teams.

Reporting, Analytics & Governance

• Dashboards & Attribution: Build and maintain actionable dashboards in HubSpot and Salesforce to track campaign ROI, pipeline velocity, MQL-to-Opportunity conversion rates, and multi-touch attribution.

• Data Hygiene & Compliance: Oversee data enrichment, deduplication, list hygiene, and compliance protocols (GDPR, CCPA, CAN-SPAM) across all databases.

• Experience: 4–7+ years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!), ideally in B2B SaaS or technology.
• Dual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and Salesforce (Sales Cloud, process builder/flow, custom objects, lead routing).
• Technical Skills: Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platforms.
• Analytics & Reporting: Proven ability to build multi-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools (Tableau, Looker, PowerBI).
• Problem Solver: Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead sync failed or a trigger didn't fire.
• Certifications (Preferred):
• HubSpot Marketing Software / Operations Hub Administrator Certification
• Salesforce Certified Administrator

What Success Looks Like in 90 Days

1. First 30 Days: Audit the current HubSpot-Salesforce sync, review existing lead scoring/lifecycle workflows, and map out the current tech stack topology.

2. First 60 Days: Clean up backlog sync errors, optimize lead routing rules, and establish unified data hygiene protocols across both systems.

3. First 90 Days: Deliver standardized revenue reporting dashboards (MQL-to-Opportunity conversion, campaign ROI) and present recommendations for tech stack efficiency.

All your information will be kept confidential according to EEO guidelines.

This is a remote role, but located in Canada.

is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

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