About the Project

A project for a global pharmaceutical company, focused on evolving a continuing medical education content library into an engagement platform for healthcare professionals beyond the reach of traditional field teams — personalized, orchestrated in real time, and providing professional recognition.

The Martech team is building the engine behind this personalization using Adobe Experience Cloud: unified identity, real-time profiles, email and WhatsApp journeys, experimentation, and analytics, with CRM integration (Veeva preferred) and compliance with Brazil's LGPD data protection law.

Engagement duration: 2 years, with an expected start date in November 2026.

Position Mission

Build and maintain, hands-on, what the architecture defines: schemas, data ingestion, audiences, journeys, experiments, and reports within Adobe, from data layer specification through results analysis.

This is the person responsible for making the platform work end-to-end and serving as the go-to technical resource for the client's team whenever something needs to be validated or explained.

How success in this role is measured:

• Audiences and journeys delivered and validated end-to-end (event → profile → segment → trigger → report) before each release.

• Data layer specified and implemented without requiring front-end rework.

• Experiments designed using sound statistical methodologies, with results analyzed through CJA/Target.

• Sufficient technical documentation to ensure the support team can operate independently, without relying on this individual.

Responsibilities

• Define the data layer and data collection strategy (events, properties, identities, and consent) in collaboration with Design and Front-end teams; implement through Adobe Tags and Web SDK.

• Configure Adobe Experience Platform (AEP): XDM schemas, datasets, identities, batch and streaming ingestion, and data governance policies.

• Build audiences in Real-Time CDP (specialty × engagement level × behavior) and activate them across destinations.

• Build and maintain journeys in Adobe Journey Optimizer (AJO) for email and WhatsApp, including triggers, conditions, frequency, consent-based suppression, and templates.

• Design and structure experiments in Adobe Target: A/B testing, multivariate testing, and experience targeting, including form-based personalization and decision scopes.

• Create and maintain reports and workspaces in Customer Journey Analytics (CJA), including marketing channel configurations and calculated metrics.

• Develop and maintain CRM (Veeva preferred) and API integrations, including data mapping, scheduling, error handling, and reconciliation.

• Perform end-to-end validations and data QA for every release; provide ongoing platform support and investigate incidents.

• Analyze journey and experiment results and propose improvements in collaboration with Product and Design teams.

• Produce technical documentation (configurations, event dictionaries, and runbooks) and support the squad's mid-level developer.

Requirements Must-have qualifications

• 5+ years of experience in Martech development or implementation, including at least 2 years working with Adobe Experience Cloud.

• Hands-on experience with:

  • Adobe Experience Platform (AEP): schemas, identity, and data ingestion.

  • Real-Time CDP: audience creation.

  • Adobe Journey Optimizer (AJO): email and WhatsApp journeys.

  • Adobe Target: form-based personalization and decision scopes.

  • Customer Journey Analytics (CJA): reporting and marketing channels.

  • Adobe Data Collection: Tags and Web SDK.

• Experience integrating CRM platforms and REST APIs; Veeva experience is a strong preference.

• Experience defining data layers and data collection strategies, as well as validating implementations using debugging tools (Adobe Experience Platform Debugger and Assurance).

• Ability to design and analyze experiments, including A/B testing, multivariate testing, and experience targeting.

• Sufficient front-end knowledge to implement tracking and troubleshoot issues: JavaScript, HTML, and CSS.

• Clear technical documentation skills.

• Native Portuguese and intermediate-to-advanced English proficiency (for Adobe documentation and technical support).

Nice-to-have qualifications

• Adobe certifications (AEP Developer, AJO, Target, CJA).

• Experience in the pharmaceutical or healthcare industry, particularly with consent management and LGPD compliance for channel activation.

• Experience with WhatsApp Business API as a channel within AJO.

• SQL and AEP Query Service knowledge for data validation and analysis.

• Knowledge of Adobe Experience Manager (AEM) or another headless CMS for personalized content integration.

-Health and dental insurance

-Meal and food allowance

-Childcare assistance

-Extended paternity leave

-Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;

-Profit Sharing and Results Participation (PLR);

-Life insurance

-Continuous learning platform (CI&T University);

-Discount club

-Free online platform dedicated to physical, mental, and overall well-being

-Pregnancy and responsible parenting course

-Partnerships with online learning platforms

-Language learning platform

And many more!

More details about our benefits here:

At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here.This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it.

We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.