Head of Vertical - Home Improvement

About

is building a Direct-to-Consumer home improvement vertical designed to become a trusted consumer brand with independent asset value. The vertical is backed by 's in-house agency, exclusive media, marketing team, and technology partnerships.

The Role

The Vertical General Manager, Home Improvement, will own the vertical end to end: buyer sales, partnerships, monetization, and media strategy. You'll deliver strong ROAS for contractor partners, maximize publisher yield, and build a consumer experience homeowners trust. This is a hands-on builder role with the opportunity to grow a team.

What You'll Own

• Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls.
• Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar.
• Monetize the full consumer journey, including post-monetization for added margin.
• Make home improvement the top offer for publishers, measured by eCPM.
• Lead omnichannel media buying strategy with 's in-house agency.
• Ensure lead flows meet TCPA and consent compliance standards.
• Own the vertical P&L and optimize using performance data.
• Recruit and lead a team as the vertical scales.

Success in the First 12 Months

• $5M in top-line revenue at a 20% gross margin
• An additional 5% margin from post-monetization
• The top offer for publishers in the vertical, measured by eCPM
• A clear path to independent asset value for the vertical

Who You Are

• 5+ years of proven results in home improvement lead generation.
• Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical.
• Strong relationships with the top buyers of home improvement leads, clicks, and calls.
• Led media buying that delivered positive yield and high buyer ROAS.
• A sophisticated sales executive and rainmaker: hungry, humble, and gets things done.
• Analytical and data-driven.
• Comfortable as a hands-on contributor and ready to build and lead a team.

Why This Role

You'll run the vertical as its GM, with real ownership and a head start most builders never get: agency, media, publishers, and technology already in place. You'll build a lasting consumer brand, not just a lead flow, and grow your own team along the way.