About Edge

Edge is an AI-native healthcare staffing company transforming how healthcare organizations source, hire, and manage talent across healthcare, dental, insurance, and accounting. We connect global talent with opportunities across the U.S. healthcare ecosystem through technology, training, and operational excellence.

About the Role

We’re looking for an Email Marketing Expert to own the email channel end-to-end, from list strategy and segmentation to lifecycle campaigns, outbound email, deliverability, and performance reporting. This isn’t a newsletter-focused role. Edge generates a high volume of inbound leads through Google, Meta, events, and other channels. Many of these leads aren’t ready to engage with Sales immediately. Your role is to build and optimize email programs that nurture those leads, improve engagement, generate qualified opportunities, and demonstrate measurable impact on the sales pipeline.

You’ll also build our outbound email program from the ground up, including prospect database development, contact validation, campaign execution, and performance optimization.

We’re looking for someone who combines strong copywriting, technical email marketing knowledge, data-driven decision-making, and the ability to build scalable programs that deliver results.

What You’ll Do

Lifecycle & Email Marketing • Build, launch, and optimize lifecycle email programs in HubSpot, including welcome, nurture, re-engagement, win-back, and post-event follow-up campaigns. • Develop automated workflows that move leads through the funnel based on lifecycle stage, engagement, lead source, and readiness to engage with Sales. • Create targeted email journeys that deliver relevant messaging at the right stage of the customer journey. • Identify opportunities to improve lead engagement, nurture performance, and conversion through email. • Continuously optimize existing campaigns based on performance data and changing business priorities.

Segmentation & Database Management • Own email segmentation strategy across lifecycle stages, industry verticals, lead sources, engagement levels, and other relevant attributes. • Build and maintain targeted lists that ensure the right message reaches the right audience. • Maintain a clean, accurate, and properly segmented contact database in HubSpot. • Identify and filter out contacts who are not potential customers or are otherwise unsuitable for marketing outreach. • Establish and maintain processes for list hygiene, contact validation, enrichment, and database accuracy. • Ensure contact records, lifecycle stages, and custom properties are maintained consistently.

Outbound Email & Prospect Database Development • Launch and scale Edge’s outbound email program from the ground up, starting with controlled campaigns and expanding based on proven performance. • Develop the prospect database supporting outbound campaigns through contact sourcing, scraping, validation, and enrichment. • Research and identify relevant prospects across target industries and customer segments. • Maintain accurate prospect records and ensure contact data is usable, relevant, and appropriately segmented. • Develop outbound email sequences designed to generate engagement and qualified leads. • Monitor campaign performance, identify opportunities for improvement, and establish a reliable outbound lead generation channel.

Email Copywriting & Campaign Development • Write, edit, and optimize email copy that feels personal, relevant, and engaging rather than generic or templated. • Develop messaging for lifecycle campaigns, outbound sequences, re-engagement programs, and event follow-ups. • Partner with design to develop email assets that support campaign objectives and maintain brand consistency. • Adapt messaging based on audience, industry, lead source, and funnel stage. • Ensure email content has clear messaging, relevant CTAs, and a defined conversion objective.

Testing & Optimization • Build and maintain a continuous email testing roadmap. • Conduct A/B testing across subject lines, send times, CTAs, messaging, sequence length, and other campaign variables. • Analyze campaign results to understand what drives engagement and conversion. • Document testing outcomes and apply learnings to future campaigns. • Use performance insights to improve email effectiveness and overall lead progression.

Deliverability & Compliance • Own email deliverability, including sender reputation, authentication, list hygiene, bounce management, complaint monitoring, and inbox placement. • Maintain working knowledge of SPF, DKIM, and DMARC and ensure appropriate email authentication practices are followed. • Monitor deliverability trends and proactively identify risks that could affect campaign performance. • Maintain appropriate suppression lists and ensure contacts are excluded from unsuitable or unauthorized marketing communication. • Ensure email programs follow applicable CAN-SPAM, GDPR, and relevant healthcare communication requirements. • Apply appropriate data handling and communication practices when working with healthcare-related audiences.

Reporting & Performance Analytics • Build and maintain HubSpot reporting that connects email activity to lead generation, pipeline progression, and customer acquisition. • Track email performance across engagement, qualified leads generated, progression to Sales conversations, and customer conversion. • Analyze campaign performance by audience, lifecycle stage, lead source, and email program. • Identify underperforming campaigns, investigate contributing factors, and recommend corrective actions. • Provide clear reporting on email’s contribution to the sales funnel rather than relying solely on opens and clicks. • Use performance data to prioritize improvements and demonstrate the business impact of email marketing.

What You’ll Need

Must-Haves • 2–4 years of experience in email marketing, lifecycle marketing, marketing automation, or a closely related role, ideally within B2B. • Hands-on experience with HubSpot, including workflows, lists, lifecycle stages, custom properties, segmentation, and reporting. • Strong written English and the ability to create clear, engaging, and audience-specific email copy. • Experience building, launching, and optimizing email campaigns and automated nurture programs. • Strong analytical skills and comfort working with campaign data, building reports, interpreting results, and making data-driven decisions. • Working knowledge of email deliverability fundamentals, including SPF, DKIM, DMARC, sender reputation, list hygiene, and bounce management. • Basic HTML/CSS knowledge for email templates and campaign formatting. • Ability to manage multiple campaigns and priorities while maintaining accuracy and execution quality. • Strong attention to detail when managing contact data, segmentation, campaign setup, and reporting. • Ability to work onsite in Islamabad.

Nice to Have • Hands-on experience running cold outbound email campaigns, including prospect sourcing, data scraping, validation, and enrichment. • Experience marketing to U.S. healthcare, dental, insurance, or accounting practices. • Background in staffing, BPO, professional services, or a related B2B environment. • Familiarity with A/B testing frameworks, statistical significance, and campaign experimentation. • Exposure to paid media and an understanding of how leads are generated through Google, Meta, and other channels. • Experience connecting email marketing performance to qualified pipeline, Sales conversations, and customer acquisition. • HubSpot certifications or experience working with additional marketing automation and email deliverability tools.

Why Join Edge? • Own and build an email marketing function with direct impact on lead generation and revenue. • Work across lifecycle marketing, marketing automation, outbound campaigns, and performance analytics. • Build scalable programs rather than simply executing one-off campaigns. • Collaborate with Sales, Marketing, and other teams to improve lead quality and conversion. • Work in a growing, global organization where experimentation, execution, and measurable outcomes matter. • Develop your expertise across email marketing, demand generation, marketing operations, and revenue-focused growth.