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The Opportunity CSL Behring is establishing centralized media leadership for the U.S. portfolio for the first time. The Director, Media Strategy & Performance will create an overarching U.S. portfolio media go-to-market strategy across brands, spanning both consumer and healthcare professional audiences. Today, consumer and HCP media are planned brand by brand, with no single owner of strategy, agency governance, investment guidance, or performance measurement. This builder role will define how…
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