About Us

is using AI to build the most consumer-centric food and wellness company to ever exist. We act as your personal assistant for healthy living—getting to know your goals, lifestyle, and budget, and recommending and delivering healthy groceries, easy recipes, and essential supplements for you and your family.

It’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. We believe food is the foundation of health, convenience should not mean compromise, and that everyone is unique in how they eat and live. That’s why we’re building a future in which healthy living is both easy and enjoyable.

is a distributed team of top talent across 28+ U.S. states. While we have a headquarters in New York City, our remote-first culture emphasizes collaboration, team-building, and flexibility. Expect regular virtual team events, strong ownership and accountability, and an annual company retreat.

About the Role

We are seeking a Director of FP&A to own 's financial planning, forecasting, performance reporting and serves as a strategic partner to the executive team. This role will report to the CFO and manage a team of FP&A analysts.

You'll have an opportunity to turn our rich customer and operational data into clear insights that shape how we grow, allocate capital, and improve unit economics. The ideal candidate will be able to work cross-functionally across a complex organization and be able to present to Senior Leadership, Board or Investors. If you want to help us change how people grocery shop and eat for the better, we encourage you to apply!

Important: This is a hands-on role! At , we are all technical individual contributors in our respective fields and as such, this role requires a deep understanding of hands-on financial modeling and financial analytics.

ResponsibilitiesPlanning and Forecasting

• Lead the annual operating plan and long-range plan, working with leaders across Growth, Product, Operations, Merchandising, and G&A
• Own the monthly and quarterly forecast, including revenue, gross margin, contribution margin, opex, EBITDA, and cash
• Build and maintain a driver-based financial model tied to customer cohorts, order frequency, basket size, and fulfillment costs

Performance Management and Reporting

• Run the monthly business review: actuals vs. plan and forecast, variance analysis, and clear recommendations
• Prepare board and investor materials with the CFO, including KPI dashboards and financial narratives
• Define and track the KPIs that matter most: CAC, LTV, retention, AOV, and contribution margin per order

Strategic Partnership

• Act as finance business partner to the executive team on pricing, marketing spend, new categories, and fulfillment network decisions
• Lead ad hoc analyses and business cases for major investments and initiatives
• Partner with Marketing to measure channel ROI and guide budget allocation

Team and Infrastructure

• Hire, develop, and mentor a high-performing FP&A team
• Improve planning tools, processes, and data infrastructure, working closely with Accounting and Data/Analytics
• Strengthen budget ownership and accountability across departments

Qualifications

• 10+ years of experience in FP&A, investment banking, private equity, or corporate strategy, including 3+ years leading an FP&A function or team
• Expert financial modeling skills, including driver-based and cohort-based models
• Deep understanding of unit economics, P&L management, and the three financial statements
• A track record of influencing senior leaders and presenting to boards or investors
• Experience incorporating AI tools (Claude) into your workflow
• Comfortable working directly with data teams and leveraging BI tools (e.g., Looker, Databricks)
• Advanced experience with Microsoft Excel and GSuite (Google Sheets, Google Docs, etc.)
• Experience at a high-growth consumer, e-commerce, subscription, or CPG company
• Clear, concise communication: you turn complex analysis into simple recommendations
• Bachelor's degree in Finance, Economics, Accounting, or a related field

Nice to Have

• Experience in grocery, food, meal kits, or a supply-chain-heavy business
• Familiarity with marketplace or subscription economics, including cohort retention and LTV modeling
• Experience scaling FP&A through a major growth phase, fundraise, or IPO readiness
• MBA or CFA

Perks & Benefits

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity
• Unlimited vacation policy
• Universal paid parental leave
• Monthly credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• Wellbeing benefits
• 401k with match
• A work from home stipend to support your initial home-office setup

Expected Pay Range:$200,000 - $225,000Bonus Eligible

The employer will not sponsor applicants for work visas.

Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.