JOB PURPOSE

The Digital Performance Marketing Manager is responsible for leading lower-funnel digital marketing initiatives focused on customer acquisition, conversion, and ROI optimization. This role requires strong technical expertise in ad tech, first-party data utilization, and automation tools to deliver measurable business outcomes. The position plays a critical role in driving performance marketing excellence and ensuring alignment with overall paid media strategies.

KEY ACCOUNTABILITIES

Strategy Development & Execution

• Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth. • Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns. • Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives. • Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge. • Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals.

Campaign Optimization & Analytics

• Optimize campaigns for ROAS, CPA, and conversion rates using advanced analytics and attribution models. • Implement multi-touch attribution and advanced matching tools in collaboration with data teams to improve measurement accuracy. • Leverage first-party data and real-time optimization techniques to maximize campaign performance and ROI. • Conduct in-depth analysis of campaign results to identify insights and apply learnings to future initiatives. • Prepare detailed performance reports with actionable recommendations for continuous improvement.

Technology & Automation Management

• Manage API integrations to ensure seamless data flow across platforms and maintain operational efficiency. • Lead automation initiatives to improve campaign scalability, reduce manual processes, and enhance performance. • Stay current with emerging ad tech solutions, platform updates, and industry best practices to maintain technical leadership. • Evaluate and implement new tools and technologies that enhance targeting, bidding, and reporting capabilities. • Ensure compliance with data privacy regulations and internal governance standards in all technology implementations.

Cross-Functional Collaboration

• Work closely with the Media Planning & Strategy Manager to ensure alignment across the full marketing funnel. • Partner with analytics, data science, and technology teams to enhance attribution models and reporting accuracy. • Collaborate with creative teams to ensure ad formats and messaging align with performance objectives. • Coordinate with external vendors and agencies to execute campaigns effectively and achieve desired outcomes. • Foster a culture of collaboration and knowledge sharing across marketing and digital teams.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS

Minimum Qualification

• Bachelor’s degree in in Marketing, Business Administration, Digital Media, or a related field.

Minimum Experience & Knowledge & Skills

• 8 years of experience in performance marketing, digital advertising, and campaign optimization. • Proven expertise in managing large-scale campaigns across search, display, programmatic, and affiliate channels. • Strong technical knowledge of ad tech, API integrations, and automation tools. • Experience with advanced analytics, attribution models, and first-party data utilization. • Demonstrated ability to deliver measurable ROI and optimize marketing investments.