Digital Marketing Manager/SEO Manager

Category: Financial Services

Location:

We are seeking a dynamicand experienced Digital Marketing Manager/SEO Manager to join our team. Theideal candidate will have 5-10 years of hands-on experience in digitalmarketing, with a strong focus on SEO, Google Campaign management, and a deepunderstanding of Zoho tools including Zoho Social, Zoho Campaign, and ZohoMarketing Automation.

• Develop, implement, and manage comprehensive digital marketing strategies that drive traffic, engagement, and lead generation across various online channels.

• Optimize website content, architecture, and backlink profile to improve organic search engine rankings.

• Plan, execute, and monitorGoogle Ad campaigns (Search, Display, Shopping)to meet performance goals.

• Manage and execute social media strategies usingZoho Socialto enhance brand presence and engagement across platforms.

• Design and manage email marketing campaigns viaZoho Campaigns, ensuring high deliverability and engagement rates.

• Automate marketing workflows and lead nurturing processes usingZoho Marketing Automationto drive conversions and customer retention.

• Analyze performance data, generate reports, and provide actionable insights to improve overall digital marketing effectiveness.

• Stay updated with the latest digital marketing trends, SEO best practices, and industry developments.

RequirementsRequirements:

• 5-10 years of experience in digital marketing, with a proven track record inSEO, Google Ads, and social media marketing.
  
• Proficient in usingZoho Social, Zoho Campaigns, and Zoho Marketing Automation.
  
• Strong analytical skills and experience with tools likeGoogle Analytics, Google Search Console, SEMrush, or other SEO tools.
  
• Excellent communication skills, both written and verbal.
  
• Ability to work independently, manage multiple projects, and meet deadlines.
  
• Knowledge in Zoho/Google campaign marketing.
  

• Certification inGoogle Ads, SEO, or related fields.

• Experience incontent marketing and copywriting.

• Familiarity with other digital marketing tools and platforms.

• Anygraduation or equivalent qualification.

Details