Join a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.

We're looking for an experienced, hands-on CRM Manager / Retention Specialist to own lifecycle email marketing, improve customer retention, and increase repeat purchases and customer value.

This is a high-ownership role where you'll build and execute CRM strategies, optimize customer journeys, and use data to drive measurable retention growth.

• Own the CRM, email marketing, and customer retention strategy for a growing DTC brand

• Work across 4 international markets with opportunities to improve the customer lifecycle

• Lead Klaviyo campaigns, automations, segmentation, and lifecycle optimization

• Collaborate with Paid Media, Creative, CRO, and Customer Support teams

• Make a direct impact on repeat purchase rate, customer lifetime value, and profitability

• Join a fast-moving, performance-driven team with a focus on long-term growth

• Work closely with the growth team during EU business hours

• Own and execute the CRM and customer retention strategy across email marketing and lifecycle campaigns

• Build, manage, and optimize Klaviyo campaigns, flows, and customer segmentation

• Improve welcome, post-purchase, replenishment, and win-back journeys

• Analyze customer behavior, purchase patterns, and retention opportunities

• Develop targeted campaigns to increase repeat purchases and customer lifetime value (LTV)

• Use cohort analysis, A/B testing, and holdout testing to evaluate retention performance

• Monitor deliverability, unsubscribes, spam complaints, and customer engagement

• Optimize email frequency, offers, and messaging while protecting contribution margin

• Adapt lifecycle communication for customers across NL/BE, UK, and US markets

• Share customer insights with Paid Media, Creative, CRO, and Customer Support teams

• Track retention KPIs, report performance, and continuously improve lifecycle campaigns

• Proven experience in CRM, lifecycle marketing, email marketing, or customer retention within eCommerce/DTC

• Strong hands-on experience with Klaviyo and Shopify

• Demonstrated success improving repeat purchase rates, retention, and customer value

• Strong understanding of email automation, segmentation, and lifecycle flows

• Experience analyzing customer cohorts, purchase frequency, LTV, and retention performance

• Ability to evaluate campaign performance beyond attributed email revenue and open rates

• Knowledge of email deliverability, consent management, and list hygiene

• Commercial understanding of discount costs, contribution margin, and incremental revenue

• Highly organized, proactive, and comfortable owning strategy and execution

• Based in the Netherlands and available to collaborate during EU working hours

• Experience with supplements, health and wellness, or subscription-based eCommerce

• Experience building replenishment and win-back campaigns for repeat-purchase products

• Familiarity with holdout testing and incremental retention measurement

• Experience localizing email campaigns across European and US markets

• Experience working with cross-functional growth and creative teams

If you're an experienced CRM Manager, Retention Specialist, or Lifecycle Marketing Manager who knows how to turn customer insights into repeat purchases and long-term customer value, we'd love to hear from you.