You'll write the words patients read before they book: treatment pages, landing pages, ads, email, and the follow-up that turns an enquiry into an appointment.

The constraint that makes this interesting is compliance. You cannot promise an outcome, you cannot overclaim, and you still have to be persuasive. If you like that problem, you'll like this job.

Responsibilities

• Write treatment and concern pages that answer real patient questions

• Write ad copy and landing pages built to convert, not to win awards

• Write email and SMS sequences for nurture, reactivation, and post-treatment follow-up

• Adapt to each clinic's voice rather than applying one house style everywhere

• Work within healthcare advertising rules and keep claims defensible

• Take direction from the SEO and paid teams without writing for robots

Requirements

• 3+ years writing conversion copy, with samples that show results

• Ability to write clearly about clinical subject matter without sounding like a textbook

• Comfortable with research: you read the source before you write the claim

• Fast, and able to hold quality at volume

• Open to editing — copy here gets reviewed and improved

Bonus

• Medical aesthetics, dermatology, dental, or elective healthcare writing

• Familiarity with healthcare advertising standards in Canada or the US

• Experience writing for both search and paid social in the same week

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