Associate Principal Consultant(Sales support)

Must have Skills : Account Management and Business Development (Capable), Hospitality

We are looking for an experienced Sales support professional with a strong background in the Hospitality industry. The ideal candidate should have an established network within leading global hotel groups and be passionate about building relationships, generating new business opportunities, and driving sales growth.

Key Responsibilities

• Develop and maintain relationships with senior executives, including CIOs, CTOs, VPs, Directors, Digital Transformation Leaders, and Business Heads within leading hotel groups.
• Leverage existing industry contacts to identify new business opportunities and open executive-level conversations.
• Generate qualified leads and build a healthy sales pipeline within the Hospitality industry.
• Work closely with Account Team, Solution Architects, and Delivery teams to support customer engagements.
• Understand customer business challenges and identify opportunities where digital transformation and technology solutions can add value.
• Support account planning, opportunity qualification, and customer presentations.
• Coordinate with internal teams during RFP responses, and customer meetings.
• Represent the organisation at hospitality conferences, networking events, and industry forums.
• Maintain regular follow-up with prospects and customers to build long-term business relationships.
• Provide market intelligence, competitor analysis, and customer insights to support business growth. Required Experience
• 8~12 years of experience in Business Development, Sales, Account Management, or Hospitality Consulting.
• Strong domain knowledge of the Hospitality industry.
• Existing relationships with one or more leading hotel groups is highly preferred.
• Experience working for a Hotel Group, Hospitality Technology Company, or IT Services/System Integration company serving hospitality customers.
• Experience in Inside Sales, Lead Generation, Business Development, or Strategic Account Management.
• Exposure to Pre-Sales activities and the sales lifecycle is an advantage.

Preferred Hotel Groups Experience or relationships with one or more of the following organisations would be highly desirable: - Marriott International - Hilton - Jin Jiang International - Huazhu Group - BTG Hotels - Dossen International - Shangri-La Hotels & Resorts - Hyatt Hotels - IHG Hotels & Resorts - Accor - Radisson Hotel Group - Wyndham Hotels & Resorts - Minor Hotels - Choice Hotels Technology Knowledge The candidate should have a good understanding of technologies commonly used in the Hospitality industry, including: - Property Management Systems (PMS) - Central Reservation Systems (CRS) - Customer Relationship Management (CRM) - Enterprise Resource Planning (ERP) - Point of Sale (POS) - Revenue Management Systems (RMS) - Payment Gateway Integration - Loyalty Platforms - Mobile Applications - API and System Integration - Cloud Platforms (Azure or AWS) - Data Analytics and AI solutions The candidate is not expected to be a technical expert but should be comfortable discussing technology and digital transformation initiatives with customers.

Business Process Knowledge A good understanding of hotel operations and business processes is expected, including: - Guest Reservations - Front Office Operations - Housekeeping - Food and Beverage Operations - Finance and Procurement - Revenue Management - Sales and Marketing - Loyalty Programmes - Customer Experience - Digital Commerce Skills Required

• Excellent communication and presentation skills.
• Strong interpersonal and relationship-building skills.
• Ability to engage confidently with senior executives and decision-makers.
• Self-motivated, proactive, and result-oriented.
• Strong organisational and stakeholder management skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Willingness to travel for customer meetings and industry events, as required. Ideal Candidate The ideal candidate is a well-connected Hospitality Industry professional who understands both the business and technology landscape of the hotel industry.

They should be capable of identifying strategic opportunities, and working collaboratively with internal teams to convert opportunities into successful business engagements.